Pinfluencer adds Zappos to client list, powers 250 million Pinterest impressions, and doubles revenue per pin

Facebook is about conversation and brand awareness, he said, while Pinterest drives sales. According to Pinfluencer, the average campaign on its platform boosts brand website page visits per pin by 400 percent, doubles the pageviews per pin, and boosts revenue per pin by 50 percent, from $0.14 to $0.21.